Friday, June 19, 2009

Manipulation of perception

I was just cruising around the net looking for radio shows for women and came across a blog from a well known internet marketing woman who charges $15,000 for her short coaching series. Her explanation is this: "I'd rather have better qualified and fewer clients, than many clients who were less interesting."
I don't know about you, but when did spending or having more $$$ suddenly make you more interesting ?

The real truth is: (and thank you PT Barnum) If people are foolish enough to spend more because they THINK they are getting more value, think again...and again. At some point, what is the appreciable difference between $10,000 and $15,000 when no tangible goods are added. No additional time is added. It's all perception. And, sadly, manipulated by the seller.

When people are insecure, the timing is ripe to be taken advantage of. How else do advertising campaigns succeed ?

When people are dis-connected from their true self, their natural instincts get thwarted, their identity challenged. They make poor choices. And, they end up feeling like the victim. They are. They gave away their power and allowed fear to drive the bus...right into the wall of disappointment.

When we cannot be totally clear, we need to be still. Budda said: YOU CANNOT SEE YOUR REFLECTION IN MOVING WATER.

Trust your instincts...they are there for a reason.

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